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Market Research Analysts and Marketing Specialists

Figures out what people want and how to reach them.

Typical education to startBachelor's degree
Job outlook2025–2035: +7%
Median pay$78,760 a year (2025)
Interest codeECI Enterprising, Conventional, Investigative

Read the full guide

Marketing specialists research customers, plan campaigns, write and design ads and social posts, and measure what works. With experience, many become marketing managers. Nearly every company, nonprofit and school needs marketing.

Open the marketing specialist guide

The guide checks the courses against your plan, with things to try each year. Free account needed.

High school courses that build toward it

  • English 10 · English

    Builds reading and writing, which this job uses.

  • Entrepreneurship · Career and Technical

    Builds sales and marketing, which this job uses.

  • Pre-Algebra · Math

    Builds math, which this job uses.

  • Computer Science Principles · Computer Science

    Builds computers and electronics, which this job uses.

  • Sociology · Social Studies

    Builds how groups and cultures work, which this job uses.

  • Physical Education · Health and PE

    Builds working with customers and clients, which this job uses.

Ranked by how much the job relies on what each course teaches, from O*NET's knowledge ratings. Your school's own courses and the counselor have the final word.

Market Research Analysts and Marketing Specialists on O*NET OnLine · O*NET 31.0 (U.S. Department of Labor, CC BY 4.0); BLS Employment Projections 2025.